Like many of us here, I started out with deva products and hated them (except for the Deva foam). I will never no poo - or co-wash. That's me. Also I will never apply product to soaking wet hair - no, no no. And: I air dry whenever possible because no matter how I diffuse, it softens my curls and then I seem to get frizz. It didnt used to be this way but it is now. Also, I rinse out most of my conditioner, and then just add a dab and I mean a dab, about the size of a pea. But, I have that coarse, low porosity hair that does not absorb much - so that is why applying to soaking wet hair makes little difference.