I've been natural since Oct 2010. I toyed with so many products thinking it would be better for my hair or it give me length. In actuality time is what I needed. Growth is one of the benefits of coconut oil, this is true. I have used coconut oil for the last two years. My hair was hard (literally, but this could be because of my overuse of EcoStyler) but with coconut oil it felt much softener. I recommend getting one of this application bottles ( for hair dye) and putting it directly on your scalp. See what happens!