Lawrence O'Donnell tweeted that he would be commenting on this during his MSNBC show ("The Last Word") so I made it a point to watch. I also e-mailed General Mills to express my appreciation for the commercial, and loaded up on Honey Nut Cheerios to back it up!

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Cheerios ad with interracial family gets slams but also support

The new Cheerios ad featuring an interracial couple and their daughter inspired an outpouring of comments online, ranging from the strongly supportive to racist mudslinging.

While positive comments vastly outnumbered the negative nearly 10-to-1, the cereal company decided to shut down the comments section of its YouTube posting due to the ferocity of some of Internet haters.

MSNBC’s Lawrence O’Donnell discussed the topic in his Rewrite segment on Monday, describing the uglier comments as “the kind of racism you had every right to expect would be extinct in a country with a biracial president.”

During the segment, the Last Word host ate a mouthful of Cheerios and re-aired the commercial in support of the ad.