This. It was actually linked in a blog called Three Reasons Why You Need A Personal Brand. Reason #1. A Brand is a reaction to your face. Oh how I cringed at that one. Your brand is what others tell you you are.

Hence the incredibly ignorant Amazon reviews mentioned in your article, and I am sure Facebook pages against the book have already been started.
When I hear terms like "hipster" I think, who told cliques they could leave high school??

Last edited by Fifi.G; 07-29-2013 at 07:13 AM.