Well it might be that you didn't put enough on but I am not sure how much you used on your hair. It also might be the scrunching afterwards...if you scrunched it a lot to get rid of the crunchiness that could potentially cause a bit of frizz... as well as if you normally use Coconut Oil to "combat" frizz and had to skip that. I am glad you enjoy the look! I say experiment your heart away. Maybe make little batches and see what works best for you.