Aveda's Be Curly, but after reading all these posts my PJ thinks I need to try EMBS!!
Originally Posted by CurlyinColorado
I have to admit, I was extremely impressed with Aveda Be Curly shampoo's gentle performance. I'm not crazy about lemony fragrances (blasted Abba Curl stuff ruined my nose and lemony hair products for life), but I couldn't argue with the consistant gentleness I got from this poo. You've got one of the better ones, just so you know (in my opinion, at least).

ETA: Here's what others have said in the product reviews area.