I tried the full jessicurl thing for about a week a year and a half (or so) ago. My hair was the biggest awful frizzball you could imagine. I followed her directions to the letter: applied products to soaking wet hair, scrunched with a microfiber towel and diffused immediately until 70% dry (which takes forever, by the way). Horrible frizz for me. My hair actually has less frizz if I apply products to damp hair, I let it air dry 15-20 min., then diffuse to 70%. I'm not saying it works for everyone: it's just my hair.