I generally "rake it through" by putting the conditioner in right side up and using a wide tooth comb to get it all through my hair and the tangles out. I then flip forward and do the scrunching. I add a little more conditioner to my hand when I'm forward to achieve the seaweedy, squishy feel. My hair is flat to my head if I don't flip over when rinsing/squishing. I'm not sure why it doesn't work if I flip over later when applying products but the rinse flipped forward is the key for me.

Lorraine in Austin had me flipped forward also for the process. HTH!
3a Colored, Layered
Currently loving:
Cond: CJ Strengthing, Marie Dean, CJ Curl Rehab
Leave -In: Marie Dean Red Clover, Coconut Lime Detangler and just about the entire line, CJ Rehab
Gelly: UFDCM, Paul Brown Geletine Goo
Towel - HG - Curls Like Us

Always use the "Icequeen" method for products