CURLS brand dismissive of a wavy customer

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And now they rewrite history

"MESSAGE FROM MAHISHA DELLINGER, CURLS FOUNDER:

<snip>

A FEW THINGS....

1. No where did we reference race (African American, Caucasian, Latina, or Asian). We speak in the terms of texture, not race.
2. The person's hair is straight (no waves, curls, or kinks) with frizz and damage to her cuticle from bleaching and heat styling.
3. The person is NOT on Facebook. The person's name and picture was not and will NOT be posted/shared.
4. The person referenced asked for product advise, for her hair, and received a few product recommendations, that would truly benefit her. She was appreciative that she received honest help vs. selling her on a line that wasn't created for her.
5. CURLS caters to all textured hair....from the loosest wave to the kinkiest kink and everything in between. While some products (e.g. our cleansers and conditioners) can be used by anyone...we don't cater to this market.
6. CURLS does not discriminate based on color of one's skin or texture of hair.
7. Our Facebook page is here to help those with (or caring for) wavy, curly, and kinky hair. CURLS is a resource in time of need. Our Facebook page is a place to congregate, engage, and chat about all things hair and lifestyle.
8. We aren't a resource for straight hair, it isn't our speciality. Our straight hair counterparts have the entire hair care section, while us textured tresses have a fraction of it. We cater to an overlooked audience.
9. We will remove anyone that is rude, uses harsh language, or insults my staff, my brand, or myself. NO questions asked.
10. This page is owned by CURLS....our opinions are ours. While we will never intentionally insult anyone, if the page doesn't fancy you...unlike the page, and please move on so the rest of us can enjoy.
11. At no time did we insult anyone (or any texture)...not even the rude posters. We expect the same in return.
11. Lastly....the person that emailed was a Personal Trainer i was referred to. During our conversation she found out what i do, and said she, too, had kinky, curly hair. She emailed the picture before our first meeting. I let her know that her hair was simply damaged from bleaching and wasn't kinky in texture. It was frizzy and damaged and needed a lil TLC and no more bleaching. I showed her a picture of truly kinky hair, we shared a laugh and I advised her on how she could get her silky straight tresses back. We moved on to getting me in the best shape as possible!
"


Wavies ARE insulted, a good few curlies called them out on the inappropriateness too. It IS rude to ridicule at a potential customer, call their hair limp and say they are 'posing' as curly.
Originally Posted by Firefox7275
Suzi is trying really hard to explain again why ppl felt insulted, AND SHE STILL DOS NOT UNDERSTAND! I am starting to think this founder has no clue about hair except her own!
Firefox7275 likes this.
2c/3a cg 01/10/13

Hair Properties: low( first 4 inches) / high porosity, medium density, fine/medium texture Climate : hot humid summer, coastal GA

Co-wash: Suave Naturals Coconut / Everlasting Sunshine, V05
Rinse out :Tresemme Naturals Nourishing Moisture, VO5 ocean refresh
LI: SMCHM ,SMCS, JCRR,
Gel: La Looks sport, Volumax mega gel,Biosilk Rock Hard gel my HG

Love ACV , pedaheh's gelatin treatment
My hair hates everything Deva curl and Curl Keeper,
I don't know why they didn't simply apologize and take it down. By reacting the way they did, they made a huge mountain over something that could have been quite minor. There's nothing wrong with saying, "Hey, we didn't mean for it to sound the way it came out, and we're really sorry that we upset people. Please accept our apologies."

I went back and read the original post yet again, and sorry, but it reads snarky to me. I mean, OMG, her hair was straight!
3a/b, F, normal porosity

Suave conditioner, LAL gel
Wow. I just went there and saw their comments.. I would take offense, especially with the "OMG" in front of the comment. Really?? I will not be purchasing any of their products.
I don't know why they didn't simply apologize and take it down. By reacting the way they did, they made a huge mountain over something that could have been quite minor. There's nothing wrong with saying, "Hey, we didn't mean for it to sound the way it came out, and we're really sorry that we upset people. Please accept our apologies."

I went back and read the original post yet again, and sorry, but it reads snarky to me. I mean, OMG, her hair was straight!
Originally Posted by CurlyInTheFog
100% this.
http://pedaheh.blogspot.com/ (a blog to help new wavies, go to the how do I get started page)
2a (nc.com) 2bFi (Fia), very fine, thin, low/normal elasticity, porous, CG, doesn't get weighed down
Cowash: Tresemme naturals
Rinse out/leave in: Renpure Organics (red)
Curl enhancer: FSG
Gel: BRHG, Salon care aloe, Ecostyler Krystal (normal dews)
PT: ION effective care, IAgirl's gelatin PT
Low Poo: renpure (red), Ion swimmers
And CURLS are is still at the spin doctoring

"PLEASE explain to us how we hurt your feelings? We are baffled... if others are talking, unintelligently about a gravely misconstrued banner, i cannot control that...nor will we worry about it. we cannot please everyone, certainly not those with an axe to grind. i will continue to service those that can and will 1. communicate respectfully with us 2. present their ideas clearly, as you did, and 3. have a clear and open mind."

"we didnt laugh at someone's hair or the picture, let's not get another war started. we laughed at her misunderstanding."

Multiple other posts banging on and on about how the hair is straight, neatly sidestepping the issue of unprofessionalism to poke fun at someone in public and the repeatedly offensive language/ posting style.
turquoisecurls likes this.
2a-2c, medium texture, porous/ colour treated. Three years CG. Past bra strap length heading for waist.

CO-wash: Inecto coconut/ Elvive Volume Collagen
Treatments: Komaza Care Matani, coconut/ sweet almond/ fractionated coconut oils, Hairveda Sitrinillah
Leave in: Fructis Sleek & Shine (old), Gliss Ultimate Volume, various Elvive
Styler: Umberto Giannini jelly, Au Naturale styling gelee
Flour sack towel, pixie diffuse or air dry.
Experimenting with: benign neglect

Last edited by Firefox7275; 09-07-2013 at 12:48 PM.
I agree Corinna, I really have to give credit to Loraine Massey. Without the Curly Girl method and discovering Deva Products (although now I have moved on to other products since) I would never have realized & embraced my curl potential. Sad that other "curl" companies not only lack this education but also refuse to listen when others attempt to educate.
Fine/Thin hair (low density)
Normal porosity
Normal Elasticity

Techniques: Modified Super Soaker, plopping, pixe diffusing, clipping

Low poo: Acure, Y2Cukes
Co Wash: SNRS, Suave Tropical Coconut
RO: Y2C
Style: FSG (HG!!!!), with HETT & BRHG or Devacurl Ultra light defining Gel
PT: IAGirls Gelatin
DT: GVP CB mixed with Coconut oil, Olive Oil, Agave (or honey).

Favorite Styling tools: Devafuser, Deva clips & Flour Sack Towels
And CURLS are is still at the spin doctoring

"PLEASE explain to us how we hurt your feelings? We are baffled... if others are talking, unintelligently about a gravely misconstrued banner, i cannot control that...nor will we worry about it. we cannot please everyone, certainly not those with an axe to grind. i will continue to service those that can and will 1. communicate respectfully with us 2. present their ideas clearly, as you did, and 3. have a clear and open mind."

"we didnt laugh at someone's hair or the picture, let's not get another war started. we laughed at her misunderstanding."

Multiple other posts banging on and on about how the hair is straight, neatly sidestepping the issue of unprofessionalism to poke fun at someone in public and the repeatedly offensive language/ posting style.
Originally Posted by Firefox7275
I think someone doesn't understand what "digging yourself into a hole" means. So now anyone who disagrees is stupid and has an axe to grind? And somehow it's OK to laugh at someone's lack of understanding?

Bottom line--they're not being nice, and they're alienating a whole lot of people who might otherwise buy their products. Who's being stupid here?
3a/b, F, normal porosity

Suave conditioner, LAL gel
I think someone doesn't understand what "digging yourself into a hole" means. So now anyone who disagrees is stupid and has an axe to grind? And somehow it's OK to laugh at someone's lack of understanding?

Bottom line--they're not being nice, and they're alienating a whole lot of people who might otherwise buy their products. Who's being stupid here?
Originally Posted by CurlyInTheFog
They have alienated all the regulars on the Wavy Hair Community, in several cases people who have used, recommended or reviewed the products. I guess CURLS don't care about the seven hundred views of this thread or the hundreds that are members of the WHC, who knows how many more were alienated directly by the Facebook page or will read the blog post. Lucky there aren't many wavy YouTubers.
2a-2c, medium texture, porous/ colour treated. Three years CG. Past bra strap length heading for waist.

CO-wash: Inecto coconut/ Elvive Volume Collagen
Treatments: Komaza Care Matani, coconut/ sweet almond/ fractionated coconut oils, Hairveda Sitrinillah
Leave in: Fructis Sleek & Shine (old), Gliss Ultimate Volume, various Elvive
Styler: Umberto Giannini jelly, Au Naturale styling gelee
Flour sack towel, pixie diffuse or air dry.
Experimenting with: benign neglect
Reading some of the additional comments, you can see how much this brought up hurt for those people who feel "not straight enough" and "not curly enough," and how much Curls doesn't understand this. It's fine to say you embrace all kinds of textured hair, but you have to walk the talk, and clearly many wavies didn't feel embraced by the post.

I recommend "curly" products to straight haired people if I think they'll benefit from the use of them. SM's Moisture Retention shampoo is one product that comes to mind. Plenty of curlies use products that aren't marketed for curly hair. So why get so hung up over whether someone is "allowed" to use a curly product? Who the hell cares as long as it works?
3a/b, F, normal porosity

Suave conditioner, LAL gel
I think someone doesn't understand what "digging yourself into a hole" means. So now anyone who disagrees is stupid and has an axe to grind? And somehow it's OK to laugh at someone's lack of understanding?

Bottom line--they're not being nice, and they're alienating a whole lot of people who might otherwise buy their products. Who's being stupid here?
Originally Posted by CurlyInTheFog
They have alienated all the regulars on the Wavy Hair Community, in several cases people who have used, recommended or reviewed the products. I guess CURLS don't care about the seven hundred views of this thread or the hundreds that are members of the WHC, who knows how many more were alienated directly by the Facebook page or will read the blog post. Lucky there aren't many wavy YouTubers.
Originally Posted by Firefox7275
Calling Chupie!
Firefox7275 likes this.
Fine/Thin hair (low density)
Normal porosity
Normal Elasticity

Techniques: Modified Super Soaker, plopping, pixe diffusing, clipping

Low poo: Acure, Y2Cukes
Co Wash: SNRS, Suave Tropical Coconut
RO: Y2C
Style: FSG (HG!!!!), with HETT & BRHG or Devacurl Ultra light defining Gel
PT: IAGirls Gelatin
DT: GVP CB mixed with Coconut oil, Olive Oil, Agave (or honey).

Favorite Styling tools: Devafuser, Deva clips & Flour Sack Towels
"We laughed at her misunderstanding" is simply saying they were making fun of her. I posted a comment, haven't looked to see if it got deleted or not. But I mentioned the fact that if someone posted about her nappy hair on their company's site when she was seeking help for it, would she not take any offense to that? It's attitudes like these that will break a business eventually. So sick of these hair snobs who think people "need" a certain type of hair to use their products, because they are "better" than for a "straight haired" person to use.

Who the fjord cares!!!!!
Firefox7275 and CurlyInTheFog like this.
I don't feel the need to YouTube about it but what most gets me is we ALL have similar issues.

It takes us ALL a long time to do our hair.

We ALL have to search through a million products and techniques to find what works.

VERY FEW people roll out if bed with let's go hair. Frankly for me there IS NO such thing as wash and go.

Who cares what category your hair falls into. If frizz is an issue you need help and curly cg products probably are your best recourse.

Our hair issues are not identical but we ALL have intimate and psychological ties to our hair. Lucky is the person who "gets" their hair and likes it and doesn't want curlier, looser, straighter, wavier whateverer hair. And those issues are long standing and often date back to childhood. Whose mother did not say "get your hair out I your face! Brush your hair! You can't go out looking like that!"
Or some similar admonishment that was meant as "I want you to look better than I did" but reads as "what's wrong with your hair?"

EVERYTHING in life sits in perspective to someone else but it doesn't make how you feel about it less meaningful than someone else and that is one if the things I most felt the original post erred at. It took something we ALL have some level of insecurity over and made us the "other" on a page where you'd THINK shared experience would create sympathy not tittering. Was it the worst thing ever? No. But it was extraordinarily sad to find in a company whose business is hair and who probably have more in common with a "straight frizzy" than not. (And if she doesn't think her own trainer reads her fb page she's pretty naive. You can't tell me that didn't hurt.)
2a medium porous, You can see my wavy tutorials here: https://www.youtube.com/playlist?lis...ZNxhBHSXAW40OQ and my wavy blog is The Wavy Nation http://wavynation.wordpress.com
I was kidding! I really don't think anything can be said to them that hasn't already been said. The reluctance to listen is on their part, many have tried very eloquently to state why were offended. But they choose not to listen. Sad to say but they are headstrong on this issue and clearly there is no changing their minds.

Off topic, but finally watched your Map video. Very well done! My 2 year old daughter was sitting next to me watching it, scrunching her hair and imitating you, it was cute!
pedaheh and Firefox7275 like this.
Fine/Thin hair (low density)
Normal porosity
Normal Elasticity

Techniques: Modified Super Soaker, plopping, pixe diffusing, clipping

Low poo: Acure, Y2Cukes
Co Wash: SNRS, Suave Tropical Coconut
RO: Y2C
Style: FSG (HG!!!!), with HETT & BRHG or Devacurl Ultra light defining Gel
PT: IAGirls Gelatin
DT: GVP CB mixed with Coconut oil, Olive Oil, Agave (or honey).

Favorite Styling tools: Devafuser, Deva clips & Flour Sack Towels
Awwww cute!!!!
2a medium porous, You can see my wavy tutorials here: https://www.youtube.com/playlist?lis...ZNxhBHSXAW40OQ and my wavy blog is The Wavy Nation http://wavynation.wordpress.com
CURLS didn't quit
"ATTENTION: For those that took offense to the post about people posing as curly, and calling their "frizzy hair curly" PLEASE lighten up! The person that emailed was NOT publicly OR privately embarrassed, she was graciously assisted, and was happy with our HONEST feedback and product assistance. If this kind of open banter is NOT up your alley, this is what we do on this page, feel free to dislike the page now."

Apparently the e-mailer 'posed' as curly by using the word 'kinky' - never mind that it was explained by at least three different people that the word 'kinky' means different things to different countries/ cultures/ ethnic groups. But it's OK because the banter is 'open' to anyone that is not blocked and deleted.

And later CURLS posted a silhouette of an afro with the quote
"Remove the kinks from your mind not your hair
- Marcus Garvey
"
Originally Posted by Firefox7275
Ok, so the customer was graciously assisted and then laughed at...classy.
Korkscrew and Firefox7275 like this.
Started CG July 8, 2008


3

Co-wash: Trader Joe's Tea Tree Tingle or Trader Joe's Nourish Spa
Rinse out: Ion Effective Care Treatment
Leave-in/Styling: Alba Botanica leave in with Kenra Moisturizing Conditioner on top
I think someone doesn't understand what "digging yourself into a hole" means. So now anyone who disagrees is stupid and has an axe to grind? And somehow it's OK to laugh at someone's lack of understanding?

Bottom line--they're not being nice, and they're alienating a whole lot of people who might otherwise buy their products. Who's being stupid here?
Originally Posted by CurlyInTheFog
They have alienated all the regulars on the Wavy Hair Community, in several cases people who have used, recommended or reviewed the products. I guess CURLS don't care about the seven hundred views of this thread or the hundreds that are members of the WHC, who knows how many more were alienated directly by the Facebook page or will read the blog post. Lucky there aren't many wavy YouTubers.
Originally Posted by Firefox7275

Uhhh...Chupie? Pedaheh? Are you up for posting something about this on youtube?

Err, nevermind, saw Chupie's response already.


Lady Caiside, Noble Lushetarian and Wavy Wayfarer of Mugglswick, in the Order of the Curly Crusaders

2b-3a Fii, porous and low elasticity

Currently using a variety of products, and looking for that magic combo

Hair bio: http://www.naturallycurly.com/curlta...5&postcount=59


Last edited by plunkybug; 09-07-2013 at 11:05 PM.
Just saw a new review for coconut curlada on amazon, word is getting around
Firefox7275 likes this.
2c/3a cg 01/10/13

Hair Properties: low( first 4 inches) / high porosity, medium density, fine/medium texture Climate : hot humid summer, coastal GA

Co-wash: Suave Naturals Coconut / Everlasting Sunshine, V05
Rinse out :Tresemme Naturals Nourishing Moisture, VO5 ocean refresh
LI: SMCHM ,SMCS, JCRR,
Gel: La Looks sport, Volumax mega gel,Biosilk Rock Hard gel my HG

Love ACV , pedaheh's gelatin treatment
My hair hates everything Deva curl and Curl Keeper,
Actually, that review is on several of the CURLS products available via Amazon. He/She reviewed several of their products yesterday, and made reference to the facebook incident.
Firefox7275 likes this.
CG since 5/2010 Intro


Last edited by lazyloops; 09-08-2013 at 06:22 AM. Reason: cuz
Oh dear and from a top ranking reviewer too!! I've had my reviews taken down from one site and enquired about having them taken down from another.
2a-2c, medium texture, porous/ colour treated. Three years CG. Past bra strap length heading for waist.

CO-wash: Inecto coconut/ Elvive Volume Collagen
Treatments: Komaza Care Matani, coconut/ sweet almond/ fractionated coconut oils, Hairveda Sitrinillah
Leave in: Fructis Sleek & Shine (old), Gliss Ultimate Volume, various Elvive
Styler: Umberto Giannini jelly, Au Naturale styling gelee
Flour sack towel, pixie diffuse or air dry.
Experimenting with: benign neglect
The founder wrote yesterday she will clean up all the negativity, probably means she will delete all
Firefox7275 likes this.
2c/3a cg 01/10/13

Hair Properties: low( first 4 inches) / high porosity, medium density, fine/medium texture Climate : hot humid summer, coastal GA

Co-wash: Suave Naturals Coconut / Everlasting Sunshine, V05
Rinse out :Tresemme Naturals Nourishing Moisture, VO5 ocean refresh
LI: SMCHM ,SMCS, JCRR,
Gel: La Looks sport, Volumax mega gel,Biosilk Rock Hard gel my HG

Love ACV , pedaheh's gelatin treatment
My hair hates everything Deva curl and Curl Keeper,

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