Just for Me Relaxer Ad campaign

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I found this article through daddytypes.com's reference to another blogger's website


The blogger writes about her issue with the the ad campaign's message:

"...the problem is not with white parents who arenít learning to manage their childrenís hair ó the problem is with the texture of that hair and so the solution [according to the marketing campaign] is to change it..."

The hall of shame is certainly not for the blogger, but this twisted way of tying self esteem with the need to manage a child's hair with a relaxer.
I remember reading about this on another forum, and was thoroughly disgusted. The site for the product tells parents how it's important that the child feel beautiful and know that she is beautiful the way that she is, but at the same time are pushing a product that essentially "changes" that beauty.

Instead of pushing chemicals, maybe they should actually create a line specifically for maintaining curly/tightly curled natural hair, not create products to so-called "manage" hair that doesn't necessarily need to be managed or changed, just healthily maintained. There is definitely a difference between the two.
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