Cultural appropriation?

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  • 1 Post By fihe
  • 2 Post By Glamourstruckk

Is it cultural appropriation for me (a young white girl) to use products targeted for African American women with natural hair?

I was planning on trying SheaMoisture when my current curl cream ran out because coconut oil calms my frizz. But then I stumbled on the latest controversy about SheaMoisture moving away from their base of African American women by advertising towards white women with significantly less curly hair. I don't want to contribute to that betrayal of their base, so I wanted to hear someone else's opinion.
Definitely not. Just use whatever products work for you!

People might be angry at Shea Moisture for their recent ad campaign, but they are still a black-owned business, and I'm sure those same people like the idea of a black-owned business being successful and making money.
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Definitely not. Just use whatever products work for you!

People might be angry at Shea Moisture for their recent ad campaign, but they are still a black-owned business, and I'm sure those same people like the idea of a black-owned business being successful and making money.
Check out my new blog:
My Type 2 Hair
We won't know what you're using! lol. Besides, appropriation is taking something and acting like it's the new thing that you came up with. Usually with no respect to the actual originator. Getting your Shea on isn't the before mentioned type situation.
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