Why am I losing so much hair?

I have 3B/3C, low porosity hair and I've been losing quite a lot recently. I'm currently deep conditioning and I just finished detangling. I last washed my hair on almost a week ago and I left it completely down until yesterday while I was at the beach, where I was putting it into a ponytail every once in a while. I just switched my dee conditioning treatment to Creme of Nature Acai Berry and Keratin strengthening hair mask. This is my second time using it but this has been happening since before. It just keep losing it continuously and it's really starting to scare me. I use the shea moisture coconut and hibiscus line to style

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