How can i get my hair bck to statusquo?

i uses the shea moisture tahitian noni straightening system on the frizzy parts of my hair in order to tame it a little. I applied the product and didn't let it sit for up to 5mins coz i wanted a little frizz control. Instead the hair got frizzier, gel doesnt hold it, nothing defines it when its wet and it feels dry all the time.Ive tried a clay wash to strip watever is on ny hair, also tried a baking soda wash to try and correct it and nothing works. What do i do? Is my hair damaged? Whats in that treatment that can cause this?From my pic its obvious that the ends are defined and a little of my new growth is curling but in between its an undefined frizzy mess!!! Pls tell me what to do!!

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