How can I reduce the shrinkage of my hair? (Male, 3b-4a curl pattern?)

Hi everyone! I'm a mixed white/black male with what may be a 3b-4a curl pattern, and I'm wondering how I can reduce the shrinkage of my hair. I know that this website caters to a female demographic, but it seemed like a good place to look for help. I currently use Mixed Chicks Shampoo and Leave-in Conditioner, as well as Cantu Curling Cream when I don't have access to the former. I like the appearance (springy and slightly loose) of my hair when I use the products initially, but after 10-15 minutes, my hair shrinks up, leaving smaller, tighter curls. I'd like to know what I can do to prevent this from happening. Below I've included images, the 1st being before the shrinkage, and the 2nd after.

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