Why won't my hair curl with my flat irons?

I believe I have 3c hair. It's thick but easily manageable. Today I had decided to flatiron and curl it. I used Organix healing oil and pantene blowout cream when I blow dried it. Before hand I rinsed out Organix B5 conditioner.  I ran the flatiron on my hair twice then curled it. But the curl wasn't very tight like I wanted it to be. I'm not sure if it may be the heat protectant that's not letting my hair curl or if its just my flatiron. The name on the flatiron was wiped away from oil so I can't recall, but it does a pretty good job. I'm not sure if I should add or take away a product. I'm just confused as to why my will not curl tightly and stay curled. 

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