how can I get rid of build up?

I have never done much to my hair, but I'm fed up with the frizz so I've recently switched to sulfate, paraben free L'Oréal conditioner for co washing and bought an expensive clarifying sulfate and paraben free shampoo for use weekly or so. I love the build up free feeling after the clarifying shampoo! I'm realizing I've had build up ever since I can remember. How can I seriously minimize persistent build up? How often can I shampoo? Any recommendations for shampoos I can use more frequently to fight build up? 

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