Manic panic purple hair dye isnt working! HELP!!!

I have naturally Blonde hair. Over the years it has turned Brown but the tips and roots are blonde. I just bought some Manic Panic Purple hair dye. I used it and left it in for 30 minutes,The results were not any diffrent. I have dyed my hair blue in the past with another brand,But i need help because i have no clue why it didnt work it has been a phew hours sience i dyed it and no results still. I have lots of dye left so please help.

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