Is it ok to dye my hair blonde if I'm applying heat a lot? I love my curls but want a change.

I've always dreamed of having blonde straight hair and I am aware that it is expensive to maintain but just wanted some advice on how to go about it. I have accepted my curls and absolutely love them but I also get bored with one style for too long.Will it cause permanent damage or only to the hairs bleached and heated?Is it difficult to do at home or should I get a hairdresser to do it?Will they advise me not to bleach it?

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