Is this a new La Bella Hair Gel?

I was at Target yesterday looking for some gel when I stumbled across this new La Bella Extreme Sport Styling Gel now with coconut oil and bought it.  The Ingredients are: Water, Sorbitol, Propylene Glycol, PVP, Carbomer, Cocos Nucifera (Coconut) oil,Aminomethyl Propanol, Polysorbate 20,   DMDM Hydantoin, Isotereath-20, Fragrance, Methylparaben, Benzophene- 4, Tetrasodium EDTA, Blue 1, Potassium Sorbate, Sodium chloride, Keratin AminoAcids.   They also had the max hold with volume now with wheat proteins.  

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