Shea moisture masks don't penetrate my low po hair?

I tried SM Manuka Honey Mask and SM Jamaican black castor oil mask too. However, when I apply either one and baggy it for 2 hours, I take of my bag and it looks exactly the same and didn't pentrate. I even heated up the conditioner but when I applied it to my hair, it kinda cooled down in 10 seconds. Can you recommend other deep conditioners( cheap)? 

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