I don't think I know how to properly put a texturizer in my hair. What am I doing wrong?

Every single time I put one in it either never works fully or doesn't work at all. I'm a guy, I don't have long hair like a girl. It's usually cut short or afro length. Most of the time when it doesn't work fully it's usually the back of my hair that is less texturized than the sides and the top. I know for a fact I leave it in long enough so that's not the problem. Am I not combing it through enough? What am I doing wrong?

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