Why is frizz bad?

I've been thinking about this more frequently as of late--why is frizz such a horrible thing? Are we not STILL playing into the smooth, straight, Euro-centric, beauty paradigm that we claim to be against? Frizz is natural. Frizz cannot be tamed completely BECAUSE it is a natural state of some curly (and even straight) hair. Let's stop trying to correct it and start embracing it. I love my frizz. It makes my hair unique and beautiful. 

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