"The King of Curls" launches new product line catering to tight coils!

Christo of Christo Fifth Avenue in NYC has clients with hair throughout the curly spectrum. And over the years, when it comes to those with tight coils or kinky hair, he’s heard the same complaints about products geared toward them—too greasy! Those products were full of waxes and grease and would weigh down the hair.

Curlisto Natural Coils

Curlisto Natural Coils

“Have you ever watched 'Coming to America'? Remember that fake hair product? Soul Glo—they were complaining of the same type of thing,” he says. "That’s the typical product that was in the market, and I thought there must be something better!"

Natural Coils, still under the Curlisto brand, aims to resolve the issues that tightly coiled or kinky hair faces without proper care.

The Natural Coils line
Natural Coils Cleanser (8 oz/$22)
Natural Coils Conditioner (8 oz/$24)
Natural Coils Masque (4 oz/$38)
Natural Coils Leave-In Treatment (8 oz/$29)
Natural Coils Spray (8 oz/$26)
Natural Coils Defining Lotion (8 oz/$18)
Natural Coils Paste (2 oz/$20)

“We used more conditioners and more ingredients that will help to soften and strengthen the hair,” he said. For example, extracts of chamomile contain proteins that help to mend damage to the hair, which is primarily made of the protein keratin.

Understanding the properties of a hair type lead to better solutions and better products. For example, the cuticles of tightly coiled hair strands do not lay down flat, he explains.

"This makes them more easy to break and get frizzy, so we incorporated a lot of ingredients that strengthen the inner layer and close the cuticle."

Closing the cuticle and strengthening the hair also improves the appearance of shine, he says. The product line works to condition and style hair at the same time helping keep hair softer and shiner with each use, he says.

There are seven products in the Natural Coils line. Christo recommends the trio for starters—cleanser, conditioner and masque. The defining lotion is the other product in the line that "everyone was waiting for," he says. "With one product you can style your coils you don’t need to mix anything."

“The reason I wanted to come with something more unique is to really cater to their texture. Everybody uses Curlisto, but it’s nice when it’s something catering to you. It makes you feel better, shows you that product developers really care,” he says.