Every year, South by Southwest descends upon our city bringing techies, CEOs, entrepreneurs, and creatives. For almost two weeks, Austin hosts and facilitates panels, networking, concerts, and film showings. That, and free tacos. Lots of free tacos.
This year, we were super excited to attend the Naturally Social panel and learn the best practices for hair and beauty blogging! The panel was moderated by loc’d lady Franchesca “Chescaleigh” Ramsey of Youtube, and the panelists were a supergroup of ladies who are on top of their social media game: Patrice Yursik of Afrobella, Kristin Braswell, Editor-In-Chief of Carol’s Daughter’s Transitioning Movement, Myleik Teele, founder/CEO of curlBOX and Jamala Johns, founder/photographer behind le coil.
If any of you are thinking about hair or beauty blogging, here are the major lessons I learned at SXSW!
All five ladies agreed – the key to truly engage with your readers or viewers and build a community around your brand is to be true to yourself. That’s where the magic happens. For example, Myleik uses Instagram to share pieces of her life, and we get to know her more and more with each photo! Franchesca is an actress and comedian and her sense of humor always shines through in her hair videos! We can all tell when someone isn’t being herself, right?