Shea Butter Makeup by SheaMoisture


2014-02-19 12:17:15

Shea Butter Makeup by SheaMoisture

NaturallyCurly readers love SheaMoisture's haircare products, but will they love their makeup too?

SheaMoisture, a curly staple for his haircare products, has expanded into makeup.

The award-winning hair and skin care brand unveiled "A Better Way to Beautiful" Cosmetics Collection during Fashion Week at the Korto Momolu Fall/Winter 2014 Collection . Celebrity makeup artist Jackie Gomez and celebrity hair stylist and SheaMoisture beauty ambassador Diane C. Bailey will create trend-setting runway looks for the show.

Momolu, a “Project Runway” All-Star who was awarded as “fan favorite” and finished the Bravo hit show’s fifth season as first runner-up, will debut her sophisticated and military-inspired “Urban Coup” collection at Fashion Week. The collection pays tribute to the increasing strength and precision of women’s wear in the fashion industry, and will present a parade of fresh cuts and silhouettes to compliment the modern woman’s lifestyle.

“A Better Way to Beautiful” launches this spring exclusively at Target stores. The makeup is shea butter-based with certified organic and natural ingredients, and features palettes in two sizes that may be customized. The paraben-free collection includes cc cream, lip stain, lip gloss, wet/dry eye shadow, mineral blush and other offerings, with a range of on-trend vibrant, classic and nude shades that suit all skin tones.

“I can’t think of a more authentic brand to help bring about my vision for the fall/winter 2014 collection. SheaMoisture’s celebration of community, culture and dedication to global beauty and wellness inspires me tremendously as an artist, as a woman and as a Liberian. I am honored to have their continued support,” says designer Momolu.

NaturallyCurly's Co-Founder Michelle Breyer feels that "with enormous brand equity among consumers (they won numerous Editor’s Choice and Best of the BestAwards on TextureMedia) it’s brilliant to launch a makeup line now." 

Breyer blogged that "at this rate, expect the SheaMoisture empire to continue to grow and confound the largest players in the beauty industry, giving the Goliaths a run for their money."




As co-founder of, a website for curly hair she began with her business partner and friend, Gretchen Heber, Michelle Breyer helped create the leading community and resource for people with curly hair. Frustrated by the lack of information on curly hair and the limited products available in the marketplace, the duo launched the site in 1998 with the help of a 14-year-old web designer. When Procter & Gamble called three years later to advertise to the® audience, Breyer knew they had indeed created a force in the industry, providing helpful information and unparalleled expertise for what was then considered a niche market.

It's a shame we have to wait until spring. :-(
And still they have no working website for potential customers to purchase. I really think that, if they want to be a global powerhouse and "confound" the largest players in the beauty industry, they need to at least have their own presence in the world of e-commerce.