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On Saturday night at MILK Studios, Billy Reid showcased his much anticipated Fall 2011 collection, this time featuring both men’s and women’s looks. After winning the Best New Designer in America Award from GQ and the Council of Fashion Designers of America award and the CFDA/Vogue Fashion Fund award in 2010, Billy Reid worked closely with Marcos Diaz of ION Studio for Davines to make sure the hair was just right for the presentation.

The collection from Billy Reid expressed the relationship between the Billy Reid man and the Billy Reid woman—a relationship that complements each other. The Billy Reid women’s look was natural; she was soft, but there was a touch of masculine femininity about her.

Styling for Women

Female model getting styled

Diaz started by adding texture and volume

Female model getting styled

Defining texturizer maintains the waves and curls


To create the look for women, Diaz used Davines Defining Texturizer to add texture and volume to the hair. After a quick blow dry, he spritzed Davines’ newest product, the For Wizards No. 14 Sea Sale Primer on the hair. The Sea Salt Primer allows you to grab hair easily and makes pinning it up simple. He then used a 1.5” curling iron to create pin curls. After letting the curl set for 20 minutes, Diaz unrolled the curls and lightly brushed them out—think Brooke Shields in The Blue Lagoon. With a touch of Davines’ Defining Texturizer, to maintain the wave/curl, the general look was complete. Wizard’s No. 13 Mat Forming Ground to help tame frizz and flyaways.

At Home Tip: For easy, on the go waves in the morning, use Davines For Wizards No. 14 Sea Salt Primer before bed and put your hair into a loose bun. In the morning, just take out the bun and voila!

Styling for Men

Male model getting styled

Diaz started with Davines Defining Texturizer

Male model getting styled

Defining Wonder Wax completes the look


To create the look of the Billy Reid man, Diaz used the Davines Defining Texturizer and Defining Wonder Wax to create a windswept appearance.

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