Is your hair crying out for some much-needed TLC? Do you feel like you’re stuck in a style rut? The Hair Rules team wants to help!

On November 22, Hair Rules will unveil their new billboard in Times Square featuring supermodel and co-founder of the brand Kara Young. In celebration of this exciting milestone, Hair Rules is offering four women the chance to undergo a billboard-worthy transformation of their own.

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To enter, simply submit a photo of yourself to the Hair Rules Facebook page detailing why your hair deserves a makeover. The four winning applicants will enjoy a full day of pampering on November 22 at the Hair Rules salon, including a consultation, color, cut and style with brand co-founder and texture guru Dickey and color director Kateria Martin. Winners will get camera-ready glam with help from a celebrity makeup artist, and will be photographed with Dickey and Kara. Pictures will be taken by the photographer behind the Hair Rules billboard, award-winning celebrity photographer Sheryl Nields. Pics will be posted on Hair Rules’ Facebook and Twitter pages for the world to see.

But the excitement doesn’t stop there! The four winners will each receive all-access passes for them and a guest to the exclusive billboard premiere party taking place at a private location that evening where they will get to show off their gorgeous new looks.

For those who don’t win the makeover—don’t fret. We have a little something for you, too! All applicants will receive 25% off their first service from Dickey with the promo code “Billboard25.”

Remember—it’s your choice, your hair, your rules.

Click here to enter.

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