Find a stylist who is experienced with the treatment because there have been reports of damage. Go for a consultation beforehand to learn about the product and what you can expect from it.
“It’s a treatment that should be used carefully by professionals only,” says curl expert Christo. “You should see people who specialize in curly hair when you have a treatment like this.”
As with thermal reconditioning, going straight may be too drastic a change for some people with curly hair. People considering the treatment are encouraged to blow out their hair for two weeks so they can see what they’ll look like with straight locks.
“It totally straightens the hair,” says Vance. “It’s designed for people who flat iron or blowdry their hair.”
And Christo takes issue with the way the product is marketed as something to get rid of curls, as if texture is a bad thing.
“Curls are not a problem,” he says. “Curls are something people are blessed with.”
