An interview with Jasmine Lawrence Founder and CEO of EDEN BodyWorks.
Naturally Curly: Introduce yourself and your company!
Jasmine Lawrence: My name is Jasmine Lawrence and I am the Founder and CEO of EDEN BodyWorks.
NC: Can you tell me a little bit about yourself and how you got started in the hair care business? What about your own personal background and the product line’s background?
JL: Although many of my friends and family have had chemical hair treatments without any resulting hair issues, I experienced hair loss and damage as the result of a relaxer “gone wrong” when I was 11 years old. I tried using different medications and various natural products to regrow my hair, but nothing seemed to work. I did some research and uncovered a few natural ingredients with great properties for stimulating healthy hair and scalp growth. Using my allowance and a little help from my parents, I visited different stores in search of the herbs, oils and natural extracts I had been researching. After many trials of mixing formulas and testing my creations on my mom and sisters, I finally found the perfect jojoba based mixture to help me nourish my hair back to its strong, healthy state!
EDEN BodyWorks was started in August of 2004 after attending a business camp sponsored by the National Foundation for Teaching Entrepreneurship. This experience inspired me to start a business focused on helping others by sharing my products. In fact, many of the later products were developed from customer ideas and shared stories. The goal of EDEN BodyWorks has always been to make affordable, quality products using natural ingredients… that work!
NC: How do you wear your hair? Natural? Curly?
JL: My favorite styles are twists! I believe they work well with my thick texture — not to mention they are fun, flexible and trendy! I alternate between twists and straight styles, as well as braids in the summertime.
Read More: EDEN BodyWorks Brunch Recap