Curly hair meets sustainability

Many consumers are foregoing their usual products in search of plant-based hair care products for healthier hair

Focus on Sustainability

The much-anticipated In-Cosmetics Exhibition will be held in Milan this coming March. This meeting is the largest exhibition, trade show, and conference in the personal care industry in Europe. Attendees will include the world's foremost research and development scientists, suppliers, marketing specialists and formulators, who will gather to showcase new innovations and exchange ideas and new discoveries. One highlight of the meeting will be the in-focus forum, where leaders of the personal care industry gather to explore one specific theme in a round-table discussion format. This year’s theme is “Sustainable Beauty.”

In this forum, experts from Beraca, Merck, Croda, Aveda, P&G, L’Oreal and other industry leaders will gather to discuss challenges in the development of sustainable beauty products, including discussion of natural ingredients, ethical sourcing and relationships, plant-based bio-technologies, and ecologically sound packaging and processes. Product prototypes will be showcased and discussed, and the experts will challenge one another’s currently held ideals regarding product formulation and development. This stimulating environment will surely lead to new ideas, products, and processes that will benefit many. (Who wouldn’t want to be a fly on the wall in that room?)

In Conclusion

Clearly, the economy is changing the landscape for the marketing and sales of cosmetics. However, the personal care product industry is devoted to finding new ways to meet the needs of the consumers. Many new ideas and products are becoming available to the consumer, often at affordable prices. The outlook definitely looks promising for those of us who enjoy striving to improve our health and appearance through the use of new personal care products. That it is becoming increasingly possible to do so using products produced in an environmentally responsible and health conscious manner is certainly a huge bonus.