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No sooner had I emptied my mailbox of all the makeup companies’ emails about holiday gift sets, than it filled up again with promises of spring.

“First Look at Spring,” said one. “Your Spring Fling,” promised another. With an Aussie friend taunting me with details of her steamy summer and groundhogs dashing hopes of early warmth for the northern climes, I opened all these messages eagerly.

So what is in stores for spring makeup 2010?

BeneFit velvet eyeshadow

Eye candy from Benefit with six limited edition shades of their velvet shadows. The colours are Bo Peep (lily pink), Buns (golden sienna), Fancy Pansy (pale lavender), Mermaid (golden turquoise), Nice Melons (papaya pearl) and Shamrocker (iced mint). To go with your sparkling lids, you might want to try their new shimmering body balm called “Take a Picture, It Lasts Longer” – it’s a golden pink shade that should nicely set off your faux-tan.

Tarte is offering “Flower Child”, a collection that includes one of their signature cheek stains in a new golden rose shade, and an eye shadow palette that could take you from day to evening with colours like Daffodil and African Violet. They’ve also got a new mascara and lash primer that they claim have “lash-enhancing” properties.

Bobbi Brown Cabana Corals

Stila was responsible for makeup at Betsey Johnson’s shows during New York Fashion Week last fall. Johnson is known for her wild use of colour, and her collection for this spring is no exception with shades of blue and turquoise dominating along with punk rock chic little black dresses. In order to match everything, Stila chose a classic smoky eye with bare lips and barely blushing cheeks. The Betsey Johnson colour collection at Stila is available in a set for $32 on their website.

Bobbi Brown is showing coral for spring. The Cabana Corals collection features a BB Shimmer Brick in coral-gold shades, pot rogue in a shade called Cabo Coral and three new shades of shimmering lip gloss: Sunset Beach, Golden Nectar, and Coral Sand.

Not to be outdone, MAC Cosmetics has four Spring Colour Forecast collections in pink, coral, plum and amber. There are shadows and lipsticks and some beautiful new shades of lipglass available along with a new perfume called PinkAura that is described as “(starting) off green then (bursting) into a flowery bouquet of freesia, black violet and magnolia petals. (Sashaying) into a rich warm amber and balmy vetiver.”

Urband Decay's Book of Shadows

One of the most-anticipated movies of this spring is Disney’s “Alice in Wonderland”. Directed by Tim Burton and starring Johnny Depp, the photos that were seen last fall showed Depp with fantasically-made-up eyes in shades of blue and red. As a tie-in to the movie, Urban Decay has created one of their very popular Book of Shadows collections in colours suited to the magical world Alice finds herself inhabiting. It contains 16 eye shadows, a mini-primer potion and two eye pencils. Unfortunately, this collection sold out in one day and many are available on eBay for $100 – or more!

A slightly more affordable movie tie-in comes courtesy of OPI with four nail polish shades in honour of the movie: Thanks So Muchness, Absolutely Alice, Mad as a Hatter, and Off With Her Red!

It’s time to break out the brights and cast-off the cashmere! Happy Spring!

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