There was no shortage of extravagantly adorned models promoting a sundry of products and services, including wigs and extensions, glittery makeup, “twinkle tip” nail applications and false eyelashes. There were also demonstrations of the latest weaving techniques, the newest hot tool innovations and the next big thing in hair color, as well as row after row of booths featuring products from old and new brands alike. What really stood out, however, was the emphasis on education (for both hair care professionals and consumers”>, the importance of maintaining the health of your hair and the overwhelming evidence of the impact and influence of the natural hair movement on the hair industry as a whole.

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