Can’t wait until February 11 to check out the latest ways to style textured hair? We’re joining forces with a group of leading hair care brands, including Arrojo, Matrix, Curls Unleashed, Hair Rules, Minardi Luxury Color Care and Matrix, to showcase a new era in styling of curly, kinky, and wavy hair textures.
Here’s a sneak preview of what you can expect to see during New York Fashion Week at "Texture on the Runway," presented by TextureMedia.
Arrojo will be introducing a dynamic, versatile variety of modern, multi-textured styles with their new American Wave System. Inspired by fashionistas, Arrojo’s trailblazing styles can be seen on the streets of New York City. With innovative hair coloring and cutting techniques, each look defines the character, tastes and styles of some of the Big Apple’s biggest trendsetters.
Braids, curls and an overall natural look are making a comeback in a big way, thanks to Matrix and Curls Unleashed. Take a step way back in time with Matrix, whose runway looks are inspired by the Victorian era, and discover the styling technique of a classic braid with a modern twist. From Curls Unleashed, you’ll see hair the way Mother Nature intended it to be — naturally curly. By highlighting a “Tousled Twist” technique — an array of curly, kinky, coiled looks suitable for any hair texture — Curls Unleashed proves that versatility is obtainable no matter how tight the curl.
For an updated take on the most popular styles from the 70s and 80s, pay close attention to the styles created by Hair Rules and Minardi Luxury Color Care. Celebrate a multi-textural world with Hair Rules, who credits their inspiration from 70s icons such as Halston, Bianca Jagger, Diana Ross and others. Texture in its most opulent and sophisticated manner will be showcased in a big way! No one ever said being a diva was a bad thing, which is why Minardi is reinventing this theme throughout its collection. Big hair similar to the styles of Beyonce and Jennifer Lopez, along with classic curls like those worn by Marilyn Monroe and Grace Kelly, will bring an aura of class and sophistication to the catwalk.