New color is beautiful and rich, and if you’ve colored your hair, then you understand the diligent maintenance required to keep your hair healthy and color vibrant. So how do you take care of color treated hair? While there are many ways to maintain color treated hair, you must first start with a sulfate free color safe shampoo. Color safe shampoos are designed to not strip the hair color during cleansing. The right shampoo will help maintain color vibrancy and help the color last much longer without the need of retouch. Using the wrong shampoo may cause irreplicable  damage to your hair resulting in dryness, frizz, and split ends. If you want to keep your color popping, then keep reading to learn more about top color safe shampoos. 




Mielle Organics Babassu Oil Conditioning Shampoo



Mielle Organics Babassu Oil Conditioning Shampoo is a color safe cleanser for dry and curly hair. Babassu Oil, Almond Protein, and Hibiscus are the key ingredients to soften, moisturize, and strengthen the hair. This shampoo is gentle enough to protect your color, but powerful enough to cleanse your hair and scalp. For extra protection and color enhancement, you can try the Mielle Organics Babassu Oil  & Mint Deep Conditioner.




TXTR by Cantu Color Treated Hair & Curls Cleansing Oil Shampoo


This color-safe, moisture rich shampoo adds back radiance and moisture. Colored hair may be prone to more dryness which is why the Shea Butter, Spearmint, and Castor Oil are perfect ingredients for cleansing while adding moisture. When combined with the TXTR by Cantu Leave-In & Rinse Out Hydrating Conditioner, your hair will have deep penetrating moisture for days! 




Maui Moisture Color Protection & Sea Minerals Shampoo 


If your colored curls need moisture, you cannot go wrong with Maui Moisture’s Color Protection & Sea Minerals Shampoo. The unique blend of aloe vera juice and coconut water, sea and kelp minerals are perfect for keeping color vibrant and your hair healthy. 




Shea Moisture Purple Rice Water Strength & Color Care Shampoo


Now you can cleanse and neutralize with Shea Moisture’s Purple Rice Water Color Care Shampoo. The combination of Purple Rice Water, Wild Orchid, and Sweet Violet Extract gently removes residue while restoring shine and strength. The shampoo is designed to not only restore brittle hair, but also restore your hair to its healthiest state. For best results, pair with Shea Moisture’s Purple Rice Water Strength & Color Care Masque.

Aveda Color Conserve Shampoo




Aveda’s Color Conserve Shampoo is a popular color safe plant-based shampoo specifically formulated to extend the vibrance of color treated hair. Not only does it extend vibrance, it also leaves hair soft, shiny, and silky. The best news about Aveda’s Color Conserve Shampoo is that it comes paired with a Color Conserve Conditioner and Color Conserve Strengthening Treatment.




Pureology Hydrate Shampoo 


Do you have both thick and color treated hair? If so, Pureology’s Hydrate Shampoo is made for you. The concentrated formula of Jojoba, Green Tea, and Sage adds softness and protects color vibrancy. Pureology adds an AntiFade Complex with Fennel Seed extra, Camelina, Coconut, and Olive Oil to provide maximum color protection for color treated hair. 




Olaplex No. 4 Bond Maintenance Shampoo


Olaplex’s No. 4 Bond Maintenance Shampoo is one of the most popular amongst color treated beauties. When it comes to protecting hair against split ends, heat damage, and frizz, Olaplex is a pro. The shampoo is suitable for all hair types and leaves hair easy to manage, shiny, and healthier. 




Amika Bust Your Brass Cool Blonde Shampoo


As the summer months approach, blonde is a popular choice. With Amika’s Bust Your Brass Cool Blonde Shampoo you can take extra care of your newly blonde locks with a special formula designed to keep blonde, grey, and silver hair bright and healthy. 




L’Oréal Paris EverCurl HydraCharge Shampoo


Color safe shampoos can be expensive. If you’re looking for a budget friendly, yet effective color safe shampoo, then L’Oréal Paris’ EverCurl HydraCharge Shampoo may be the perfect fit for you. L’Oréal’s formula is free of harsh salts and surfactants that can destroy both your hair and color. Coconut Oil smooths frizz and adds shine.




Innersense Color Awakening Hairbath 


If your color needs an awakening, then Innersense’s Color Awakening Hairbath is perfect for you. The salon quality shampoo is made with coconut and Pumpkin Seed Oil, Shea Butter, and other plant ingredients that enhance and protect color while removing residue. If your hair needs extra TLC (tender, love, and care), you can pair with the Color Radiance Daily Conditioner and Sweet Spirit Leave-In Conditioner.