Whether you’re currently transitioning, an OG curly girl or natural hair enthusiast there’s no greater joy than finding a product that works like magic for your curls, coils, and waves! With the overwhelming amount of natural hair products on the shelves it can be tough to decide which products to choose.

Luckily, we’re here to help take the guesswork out of finding the perfect product for you and also help you determine what your hair type is to help you better understand your curls.

Every year we poll the NaturallyCurly community and ask their favorite hair care products that are really ahhhhmazing and simply do what they say they’re going to do.

What makes the NC BOB Leaders in Curl seal unique and valuable is- it’s the unfiltered opinions of thousands of curlies around the world with various hair textures, plus our editors share their products that they deem worthy of a Best of the Best Leaders in Curl Award. 

We created the Best of the Best Leaders in Curl awards to recognize those products deemed the best natural hair products of all time that we without a doubt love, selected by both our community and our editors.

This year, we had over 5,000 NaturallyCurly community members and team members have taken the time to share their favorite products, tools and necessities for curly, coily and wavy hair. 

The Results

Ready to see who won this year? You’ll be surprised a few products actually won for ALL hair types and work well for various hair textures. Okay enough talking, we have compiled the votes and are excited to announce the full products list of must have items that every curly girl should try out.

Each winner is organized by the following categories with a special notation of recommendations for each hair type and overall highly recommended for all hair types.

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 2

Raw Curls Organic Cleanser

TYPE 3

Bounce Curl Enzyme Gentle Clarifying Shampoo 

TYPE 4 & BEST FOR ALL HAIR TYPES

SheaMoisture Jamaican Black Castor Oil Strengthen & Restore Shampoo

The Winners of the NaturallyCurly Best of the Best Awards for 2020

BEST FOR ALL HAIR TYPES

As I Am Coconut Co Wash 

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 2

Bounce Curl Super Smooth Cream Conditioner

TYPE 3 & BEST FOR ALL HAIR TYPES

SheaMoisture Coconut & Hibiscus Curl & Shine Conditioner 

TYPE 4

SheaMoisture Manuka Honey & Mafura Oil Hydration Intensive Conditioner

The Winners of the NaturallyCurly Best of the Best Awards for 2020

Deep Conditioner: 

TYPE 2

Jessicurl Deep Conditioning Treatment

TYPE 3 & BEST FOR ALL HAIR TYPES

SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Masque 

TYPE 4

TGIN Honey Miracle Mask

The Winners of the NaturallyCurly Best of the Best Awards for 2020

BEST FOR ALL HAIR TYPES

Kinky-Curly Knot Today 

TYPE 4

Alikay Naturals Lemongrass Leave In Conditioner

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 2

Giovanni Mousse Air-Turbo Charged Hair Styling Foam

TYPE 3

Innersense I Create Lift Volumizing Foam

TYPE 4

Lottabody Wrap Me Foaming Mousse

BEST FOR ALL HAIR TYPES

Design Essentials Almond & Avocado Curl Enhancing Mousse

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 2

Cantu Moisturizing Curl Activator Cream

TYPE 4

Melanin Twist Elongating Style Cream

BEST FOR ALL HAIR TYPES

Bounce Curl Avocado & Rose Oil Clump and Define Cream

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 2 

Jessicurl Spiralicious Styling Gel

TYPE 3 & BEST FOR ALL HAIR TYPES

Ecoco Eco Styler Professional Styling Gel with Argan Oil

TYPE 4

Ecoco Ecostyler Professional Styling Gel with Olive Oil

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 4

Mielle Organics Pomegranate & Honey Twisting Soufflé

BEST FOR ALL HAIR TYPES

Camille Rose Almond Jai Twisting Butter

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 3

CURLS Blueberry CURL Control Paste

BEST FOR ALL HAIR TYPES

Ecoco Ecostyler Professional Styling Gel with Olive Oil

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 2

Bounce Curl Avocado and Rose Oil

TYPE 3

CurlSmith Scalp Recipe Line

TYPE 4 & BEST FOR ALL HAIR TYPES

Melanin Haircare

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 4

Alikay Naturals Essential 17 Hair Growth Oil

BEST FOR ALL HAIR TYPES

Righteous Roots Rx

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 4

EDEN BodyWorks Papaya Castor Scalp Cleanser

BEST FOR ALL HAIR TYPES

Righteous Roots Rx

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 2

Curlsmith Full Lengths Density Elixir

TYPE 3 & BEST FOR ALL HAIR TYPES

Righteous Roots Rx TYPE 3 & OVERALL BEST FOR ALL HAIR TYPES

TYPE 4

Alikay Naturals Essential 17 Hair Growth Oil

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 4

ApHogee Two-Step Protein Treatment

BEST FOR ALL HAIR TYPES

Olaplex No.3 Hair Perfector

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 2

Pantene Pro-V Hair Spray

TYPE 3 & BEST FOR ALL HAIR TYPES

Bounce Curl Alcohol-Free HairSpray

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 2

Living Proof Restore Instant Protection

TYPE 3

Cantu Thermal Shield Heat Protectant

TYPE 4 & BEST FOR ALL HAIR TYPES

Tresemme Thermal Creations Heat Protectant

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 2

Kinder Curls by Curl Keeper

TYPE 3

CurlyEllie

TYPE 4 & BEST FOR ALL HAIR TYPES

Cantu Care for Kids

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 2

Raw Curls Anti-Frizz Spray

TYPE 3

Rizos Curls Refresh & Detangle Spray

TYPE 4 & BEST FOR ALL HAIR TYPES

Alikay Naturals Wake Me Up Daily Curl Refresher

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 2

Innersense I Create Lift Volumizing Foam

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 2

Xtava Black Orchid Hair Diffuser

TYPE 3 & BEST FOR ALL HAIR TYPES

Denman Classic Styling Brush – D3

TYPE 4

Felicia Leatherwood Brush With The Best

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 2

Not Your Mother’s

BEST FOR ALL HAIR TYPES

SheaMoisture

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 2

SwavyCurlyCourtney

TYPE 3

HonestLizHere

TYPE 4

Naptural85

The Winners of the NaturallyCurly Best of the Best Awards for 2020

TYPE 2

Curl Keeper Original

TYPE 3

Cantu Moisturizing Curl Activator Cream

TYPE 4

Camille Rose Naturals Curl Love Moisture Milk

Which of these are your favorite(s”> ? Let us know in the comments below.

NaturallyCurly

NaturallyCurly has been on a mission to educate, empower, entertain and inspire women to have healthy discussions about hair and beauty since 1998. We explore everything from self-acceptance to finding the best hair care products for all textures.

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