Photo courtesy of: Badgalriri rockin' Ya Dig from Mattemoiselle
Fenty Beauty continues to deliver inclusive shade range and innovative products to redefine beauty for all. Rihanna debuted her makeup collection in September and as you know, the hype is real and apparently, she's just getting started. In her latest interview with Time, she shared her lifelong obsession with beauty and what's next for Fenty Beauty. "Some of my favorite products aren't even out yet," she said, when asked about her favorite Fenty invention. "The options are pretty much unlimited in the world of beauty, and I love challenges, so I'm going to continue to have fun and push the boundaries in this industry."
Photo courtesy: Fenty Beauty
Last week she announced via Instagram her official release date of her latest line of matte lipsticks called Mattemoiselle, 14 shades of bold, fun and colorful hues. Mark your calendars, December 26, these beauties will go on sale and in continuation of an inclusive beauty brand, Rihanna says that this too will be diverse and meant for all skin tones. “Lipstick is all about having fun and expressing your mood at any given moment” says Rihanna. “This collection makes it easier than ever because there’s a color for everyone.”
This holiday season calls for a bold lip and Riri got us covered. The 14 shades includes several bright colors such as: Ma'Damn (a blue-based red), Spanked (a dusty rose), Candy Venom (electric pink), Saw-C (tangerine), Up 2 No Good (nude peach), Single (rosy nude), Freckle Fiesta (terracotta), Shawty (warm chestnut), PMS (espresso), Midnight Wasabi (deep green), Ya Dig?! (periwinkle blue), Clapback (true navy), One of the Boyz (wild lilac), and Griselda (burgundy).
It's no secret Rihanna has changed the beauty game, raking in over $72 million only one month after her beauty brand debuted and is named as one of Time's 25 Best Inventions of 2017, but what I admire most is her strategic marketing and how she is redefining beauty. Fenty Beauty has featured some of the most distinctive models out such as Halima Aden, Duckie Thot, Slick Woods, Paloma Elsesser and her latest collection features singer-songwriter, Sza and the match-up couldn't more perfect. Who knew green lipstick could look this good? I'm loving how Riri is creating colors that most would assume are impossible to pull off, yet Sza rocks it effortlessly.
Fenty Beauty Sza rockin Midnight Wasabi
Will you be trying the Mattemoiselle collection? Have you tried Fenty Beauty yet? Let me know your favorite products in the comments below.
Want more from Alexandra? Follow her on Instagram for all things beauty, fashion, and hair.