Danielle Gray, also known to us as The Style and Beauty Doctor, is an inspiring resource for fashion and beauty. But that's not all she's passionate about. This month Danielle is joining us in the fight against breast cancer by spreading the word about Curls for a Cure.

Breast Cancer Awareness Month is a time of year that is very near and dear to the heart of all of us and especially for curly hair expert hair brand Ouidad. Brand founder Ouidad herself is a survivor and lost her mother to the disease. She started the Ouidad Curls For A Cure program that benefits The Breast Cancer Research Foundation (BCRF), matching dollar for dollar donations customers make via the brand’s website (via a direct donation or purchase)*. This year the brand has a really fun way to bring about awareness and to raise funds with a cool Ouidad Pink Curl Extension and tapped yours truly to help get the word out.

The Ouidad Pink Curl Extension ($10) is such a great way to raise money and awareness for breast cancer and it’s super simple to use, too. Literally all you have to do is clip it in wherever you want it. If you’re hair isn’t very thick, I suggest teasing or back-combing the area where you want to clip the curl so it has something to hold onto.

The Pink Curl Extension is synthetic hair so you want to make sure you don’t put any heat tools on it, BUT it’s super versatile. Though it’s a looser curl you can still manipulate the texture to your liking. I remembered a cool hair trick I saw backstage at Tracy Reese where Ouidad stylists created kinkier hair textures on models using a trick with a hair pin and a flat iron so I wanted to duplicate but of course without the flat iron. I wrapped one Ouidad Pink Curl Extension around a large hair pin (starting from the bottom of the pin, I wrapped the hair around in a figure 8 motion and then secured it with a hair pin and left it overnight) to create a kinkier texture. I probably should have put it in boiling water to really hold the texture, but the texture held up well. I sprayed a little Ouidad Curl LastTM Flexible-Hold Hairspray on it for hold.

You can also braid it or twist it—the choice is yours :)

I LOVE Cruella De Vil’s streak of grey so I figured I’d emulate her with a much smaller and pink streak…lol. I placed it on my hair on an area near my ear so it would show on the underside and would blend in with the rest of my hair. Such a fun and easy fashion accessory AND it goes toward a great cause.


Jacket: ASOS | Pants: ASOS | Pumps: Zara | Belt: ASOS

You can buy your Ouidad Pink Curl Extension for $10 at Ouidad.com. 100% of the proceeds will go to The Breast Cancer Research Foundation and you’ll have a really cool accessory that goes beyond making fashion statements.

P.S. If you post your Pink Curl Selfie with #CurlsforaCure, Ouidad will donate an additional $1 to BCRF up to a maximum of $10,000!

*Up to $50,000 per year.