Hairstylist David Babaii and actress Kate Hudson have combined their passion for nature and beauty to create David Babaii For Wildaid, an innovative new brand of professional haircare products and styling tools, with a percentage of the revenue from the line to benefit the global wildlife conservation organization WildAid.
WildAid works with governments and communities of the world to reverse the devastation of our planet's wildlife. Their mission is to end the illegal wildlife trade within our lifetimes, allowing threatened species to recover to safe levels. WildAid's goal is a world in which local communities can improve their lives without destroying their environment, and where humanity can survive together with wildlife for generations to come.
WildAid is a non-profit organization headquartered in San Francisco with representation in China, India, Galapagos, London and New York.
"Kate epitomizes the modern woman, not only with her unique personal style, but her commitment to global concerns," says Babaii. "She's a dream client and the perfect partner in this project." Says Hudson, who will be featured in the print campaign for the product, "I've been asked to do a lot of campaigns in the past and this feels like the perfect fit for me. David is the best at what he does and he's put so much of himself into the development of this line.
"And the fact that we can do it in an ecologically responsible and animal-friendly manner that can help preserve wildlife is what makes this truly special."
In addition to his longtime relationship with Hudson, David Babaii's work as a hairstylist for many of the most glamorous celebrities has been featured on magazine covers, prestigious advertising campaigns and red carpets around the world. David Babaii For Wildaid weds his expertise in his field with his passion for wildlife conservation.
Kate Hudson has been nominated for an Academy Award and has won the Golden Globe Award for her breakthrough performance in "Almost Famous." She has appeared in more than two dozen films, including "How to Lose a Guy in 10 Days," "You, Me and Dupree" and the upcoming romantic action adventure "Fool's Gold," opposite Matthew McConaughey.
FHI Heat, the industry's leading innovator of professional styling tools, is proud to be a partner and supporter of David Babaii For Wildaid. To learn more visit davidbabaiiforwildaid.com