The naturally curly-haired community is a tough one to break into–and be accepted into with open arms. And with the new wave of curly ‘popularity,’ most of us are skeptical when a new brand name pops up out of nowhere. This is especially true when the brand is attached to a celebrity name, say for example Kardashian, who styles their hair to be sleek and straight. So if you saw this photo and thought “but they have straight hair…” you’re not alone.

You may be thinking, but they have straight hair…

Contrary to what your assumptions may be of the Kardashian line, the products have been garnering positive reviews among curlies. Here’s what wavies, curlies and coilies have to say. 

Kardashian Curl Defining Cream-Gel, $13.99

The product claims

This cream-gel is infused with black seed oil, which makes hair both nourished and flexible. It also style more uniform coils and curls without making them crunchy or dry.

The review

Chanel Parks, a Huffington Post writer with natural kinky-coily textured hair said this about the product: “I noticed that the cream-gel had a silky consistency at first, allowing my fingers to gracefully grip the hair into place. The product gets stickier as it dries thanks to the gel component. White residue stayed behind in the twists initially but thankfully it absorbed by the next morning…My hair is pretty hard to please. It usually shrinks more than I want it to during the first three days after a twist-out, but the cream-gel definitely held up. Every morning thereafter, I just pulled at the curls with my fingers and was ready to go. ” 

  • Ingredients: Aqua/Water/Eau Lauryl PEG/PPG-18/18-Methicone Glycerin Propanediol Nigella Sative ( Black Seed “> Oil Hydrolyzed Silk Panthenol Polyquaternium-69 VP/VA Copolymer Amodimethicone Cetrimonium Chloride Trideceth-8 VP/Dimethylaminoethylmethacrylate Copolymer Phenoxyethanol Methylisothiazolinone Citric Acid Fragrance (parfum”> Alpha-Isomethyl Ionone Citronellol Geraniol Benzyl Alcohol Citral Linalool Mica titanium dioxide

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Kardashian Beauty Take 2 Dry Shampoo, $14.99

The product claims

This dry shampoo is meant to accompany the conditioner and revives limp, lifeless hair by instantly absorbing excess oil and impurities that tend to weigh fine hair down. It is a fast drying, waterless spray that extends the life of your style by refreshing the roots and providing a pure foundation for layered styling, creating the ultimate finish.

The review

The Take 2 Dry Shampoo had the lowest rating out of all of the other products in this article, with 3.3 out of 5 stars. There were a couple bad reviews for this product that said it left their hair feeling crunchy and felt like a hairspray, but this Ulta reviewer addresses that issue when she said: “This product is absolutely amazing for any girl who wants to stretch washing their hair out to prevent damage. As some of the reviews stated, the product might make your hair have a crunchy or hard touch as if it acts as a hairspray. If you read the instructions carefully, you are supposed to spray several inches from your head in order to prevent this from happening. When used correctly, this product is definitely something I would recommend, and I am always getting compliments on how good my hair smells any time that I use it.”

  • Ingredients: Hydrofluorocarbon 152a Alcohol Denat. Oryza Sativa (Rice”> Starch Cyclopentasiloxane Aluminum Starch Octenylsuccinate Nigella Sative( Black Seed”> Oil Hydrolyzed Silk Tocopheryl ( Vitamin E”>Acetate Retinyl ( Vitamin A”> Palmitate Panthenol Cetrimonium Chloride Acrylates Copolymer Magnesium Carbonate Dicetyldimonium Chloride Polysilicone-19 VP/VA Copolymer Fragrance (parfum”> Alpha-Isomethyl Ionone Citronellol Geraniol Benzyl Alcohol

Kardashian Beauty Take 2 Dry Conditioner, $14.99

The product claims

This is a lightweight conditioning spray that helps to revive dull hair and enhances shine and moisture. It, too, is formulated with black seed oil and has a strong scent that lasts all day long and smoothes a rough, coarse cuticle down for a smooth, sleek appearance–even on curly hair.

The review

We’ve all heard of dry shampoos before, but dry conditioner is not so common. For curly girls this may come in handy if you are wearing a style in which you’ve manipulated your curl pattern, for example with curlers or a twist out, and you want to add some moisture to your hair without reverting back to your natural curl pattern. According to Ulta reviewer Jen, who has wavy hair, “If your hair’s dirty, you really need to use dry shampoo, then use the dry conditioner to get rid of that super dry grimy feel. This will add some moisture and shine.” Another reviewer who describes her hair as “very curly” says “I use after dry shampoo to add shine and cover chalky residue. I use Big Sexy Dry Shampoo. They were sold out of Kardashians dry shampoo but I want to try it.”

  • Ingredients: Hydrofluorobarbon 152A, Alcohol Denat., Cyclopentasiloxane, Dimethicone PEG 8 Meadowfoamate, C12-15 Alkyl Benzoate, Ethyl Macadamiate, Nigella Sativa Seed Oil, Hydrolyzed Silk, Tocopheryl Acetate (Vitamin E”>, Retinyl Palmitate (Vitamin A”>, Panthenol, Fragrance, Citronellol, Geraniol

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Kardashian Beauty Hair Dryer, $89.99

The product claims

Of course you can’t have a Kardashian product that doesn’t promote blow outs. So yes, the hair dryer  does promise max power and a “designer finish.” The Kardashian Beauty Hair Dryer has 1875 watts of pure power for incredibly fast drying time and optimal performance. This hairdryer promotes heightened air circulation to significantly reduce drying time and lock in desired styles. It also has 6 speed and heat settings that allow a more customizable control and styling versatility. It also has a ceramic heater with a powerful ion generator to dramatically reduce frizz and increase shine.

The review

Now most of our community rocks their natural curls (hence our name”> but if you do on occasion like to wear your hair straight, it’s important that you minimize the exposure to heat. This Ulta reviewer found that when she used this blow dryer on her curly hair, her hair was shiny and straight without resorting to following up with a flat iron – which is a great benefit for the health of your hair. Here’s what she had to say “I was a little skeptical but figured let me try this for myself. Not only does it have a gorgeous design, which is what drew me to this product, but it actually locks in the moisture. I barely have to iron after. My hair is frizzy/ curly let me add so I usually iron after a blow dry. My hair was shiny and healthy looking after I used this dryer.” 

Kardashian Beauty Black Seed Dry Oil, $16.49

The product claims

This oil blend is a nutrient rich treatment and styling aid that rejuvenates and nourishes hair so it appears strong, thick, smooth and shiny. This ultra light formula is easily absorbed, instantly nourishing and smoothing to the hair with no residue left behind.

The review

Racked writer Tynan Sinks reviewed the entire line, and found that “The Kardashian Black Seed Oil felt pretty synthetic in my hands, thick and slippery, so when I put the pads of my fingers together, I felt more of the oil than I did my own skin. I didn’t have high hopes. But when I ran it through my dry hair, I found that it didn’t weigh my hair down or make the strands cling together. Applied on damp hair and blow dried, it made my damaged hair very soft and cooperative. I actually can’t stop tousling my hair around, just because it finally has some movement to it.

I love how my hair feels when blow-dried with the black seed oil, so much so that it’s currently competing with my favorite leave-in conditioner. I’m a fan. Is it the best hair oil on the market? No, but it’s quality and it’s affordable, and I’m going to keep using it.”

The Black Seed Oil is said to be one of the best selling products in the line and many Ulta fans give it a 5 out of 5 star rating.

  • Ingredients: Cyclopentasiloxane Cyclotetrasiloxane Caprylyl Methicone Cyclohexasiloxane Nigella Sativa (Black Seed”> Oil Hydrolyzed Silk Phenoxyethanol C12-15 Alkyl Benzoate Fragrance (parfum”> Alpha-Isomethyl Ionone Benzyl Salicylate Benzyl Benzoate Eugenol Hexyl Cinnamal Limonene Yellow 11 (CI47000″> RED 17 (CI26100″>

Maybe you love the Kardashians, maybe you hate them, but we wouldn’t want the name to get in the way of finding a product that works for your curls. Armed with these reviews and the ingredients lists you should have what you need to make an informed decision. If you’d like to try these out for yourself the products are available at Sally’s Beauty Supply, Ulta and

Have you tried any of the new Kardashian hair products? We want to know what you think.


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