Rose McGowan and Sophia Bush at New York Fashion Week

Rose McGowan and Sophia Bush front and center at New York’s Fall Fashion Week 2011

Hollywood Stars Check out Latest Fashion Trends

Hollywood fashionistas came out to Milk Studios in Chelsea last Sunday to check out the latest fashion trends by Tara Subkoff for Imitation during New York Fashion Week. Hollywood stars such as Liev Schreiber and his 3-year-old son Alexander, Rose McGowan, Sophia Bush, Chloë Sevigny, Gina Gershon, and Natasha Lyonne were all sitting front and center at the start of Sunday’s show.

Big pincurls

Medium and large barrel curling irons create these beautiful pin curls

Ouidad says Curls are Back in a Big Way

Following an amazing backstage effort at the Rebecca Minkoff show earlier in the week, Ouidad and her hair team worked their curl magic a second time, turning out a seductive, femme fatale look inspired by the ’40s and ’50s hair styles worn by classic Hollywood icons such as Jane Russell, Marlene Dietrich, and Veronica Lake.

Says lead hairdresser Ouidad, “Curls are coming back to Hollywood in a big way. We will definitely see a lot of the old Hollywood glamour and hair styles on the red carpet this coming awards season. The good news is these glamorous looks are very easy for women to recreate at home.”

The Ouidad backstage team created the hair looks on 25 models using Ouidad products like Climate Control Heat and Humidity Gel, Tress Effects Styling Gel and Playcurl Volumizing Mousse. The hair was curled with medium and large barrel curling irons or set in pin curls to create a perfect S pattern shape that was than finished by running a wide-toothed comb and/or hands through the set curls to relax the hair into loose, sexy, whimsical wave.

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