White Sands founder Fernando Salas has spent his life finding solutions for every hair issue. So when it comes to frizz—summer’s biggest hair challenge for curlies—he has plenty of great tips. With the right tools, he says, frizz need not put a damper on your summer fun.
ER Fusion
1. Frizz prevention starts with how you care for your curls. Many curl types have less ability to hold moisture, making the hair dry and frizzy. Treat your parched curls with White Sands ER Fusion, an intensive reconstructive hair treatment which restores hair back to its youthful condition.
2. Never rub your wet hair with a terry cloth towel, says Salas. It will roughen up the cuticle, causing frizz. “Squeeze the hair dry with a microfiber towel or a t-shirt,” Salas says.
3. Before you apply your styling product, apply Porosity the Fix. Porosity acts the same way as foundation and concealer do on the skin to temporarily fill in the blemishes found in each strand, creating the impression of illuminating, flawless tresses.
4. Choosing the right styling product is key, especially for achieving the curly look you want. For frizz-free, ropey curls, Salas recommends White Sands Curl Up in Silk Medium Hold or Curl Up in Silk Firm Hold Mousse. The molecules in the product have been engineered like a magnet to help the curls clump together, creating defined curls and closing the cuticle layer to prevent frizz. For those with coarser, tighter curls, Salas suggests layering White Sands Designer Gel over the mousse.
To keep your locks frizz-free all day, apply a finishing product like White Sands Liquid Texture Soft Hold, designed specifically for scrunching the hair, adding moisture and maintaining curls all day without crunch. “It creates a breathable skin,” says Salas. For frizz control throughout the day, apply White Sands Smudge Texture Creme, a water-based pomade that uses clear color molecules for shine rather than oils silicones. It can be used on wet or dry hair.
