Macromolecules: Salem and Laguardia designed their own macromolecules for the new Hercut Curly Bob and Curly Long Layers Catalyst styling products using molecules and polymers. A macromolecule is a very large molecule, which helps provide the functions need to support different haircuts. Each Catalyst contains a gel-like component and a cream component that combine to control, repair and smooth the hair. Curly Catalyst Bob contains the Elevate-Ion Polymer, a macromolecule that wraps around the hair like a corkscrew.
“When the hair and polymer starts to dry, the hair springs up,” Laguardia says.
The Long Layers Curly Catalyst contains the Attract-Ion Polymer, a macromolecule that creates a mesh-like matrix that provides control.
“The curl looks more cohesive rather than frizzy,” she says. “With this technology, you have control in the hair, but it’s touchable.”
Laguardia believes the future holds great possbility for new, innovative styling products.
“We’ll see softer hair and more control with lots of movement and fluidity—even with hairspray,” she says. “We’re continuing to move that way at Hercut. We want the hair to look alive. There’s a lot of opportunity.”
