Help Name New Moptop Leave-in


2010-01-30 14:54:19

Help Name New Moptop Leave-in

MopTop founder Kelly Foreman is turning to you to help her create the perfect name for her new leave-in conditoner


The winner of Mop Top's name-the-product contest will receive a gift basket of MopTop products. The runner-up will receive a $25 CurlMart gift certificate.

Three years ago, Kelly Foreman set out to create a line of products to make life easier for fellow curlies.

She developed the MopTop and Fuzzy Duck lines, a collection of sulfate-free, alcohol-free, silicone-free shampoos, conditioners and styling products specifically for curly, frizzy hair. The line has amassed loyal fans around the world.

A leave-in conditioner was always something she wanted to include in the line. And this year – after more than a year and a half in the making – she finally has the perfect formula for it.

"We have received so many requests from our customers for a leave-in," Foreman says.

Although she has the product, Foreman doesn't have a name.

"I need your help!" says Foreman.

The goal was to produce a product that goes a long way, with many uses – something that met the needs of a budget-conscious mom of three daughters like her. Like the other MopTop products in the line, the new leave-in is full of great ingredients such as aloe barbadensis gel, honey and sea botanicals. It contains water-soluble silcones and is paraben free.

The winner will receive a gift basket of MopTop products. The runner-up will receive a $25 CurlMart gift certificate.

Several customers, who happen to be readers, have tested the product for Foreman, and the reviews are overwhelmingly positive."

“I tried your Mop-Top Leave-In Conditioner and was amazed at the results!" says Amy, a 3b from Texas. "I used it as a typical leave-in and my frizzies seemed to be reduced and my hair seemed to maintain more definition in its curl pattern. I don't know what you put in your Leave-In Conditioner but my hair looks healthy and hydrated without looking or feeling heavy. I love it!”

Send your name ideas to Foreman at



As co-founder of, a website for curly hair she began with her business partner and friend, Gretchen Heber, Michelle Breyer helped create the leading community and resource for people with curly hair. Frustrated by the lack of information on curly hair and the limited products available in the marketplace, the duo launched the site in 1998 with the help of a 14-year-old web designer. When Procter & Gamble called three years later to advertise to the® audience, Breyer knew they had indeed created a force in the industry, providing helpful information and unparalleled expertise for what was then considered a niche market.