Cécred hit the market in February 2024, and like founder Beyoncé Knowles, it’s the talk of town. Whether it’s the enviable hair boxes, sleek packaging, or behind-the-scenes glimpses of beauty editors getting their hair styled by Ms. Tina Knowles, Cécred is here to be more than a product on your shelf. Fans everywhere can be inspired by Beyoncé’s journey to grow and fall in love with her natural hair after years of consistently switching it up as a powerhouse performer. There have been rumblings for years that Beyoncé would add haircare to her impressive business ventures that span music and clothing, and she did not disappoint.
The “Foundation” collection is the first from Cécred to consist of hallmark products that will delight the senses and restore hair health. The line can be bought a la carte based on your hair needs or bundled based on whether you want to treat, condition, or shampoo your hair. Cécred was formulated with scientists, trichologists, and salon-level testing to provide various hair solutions for any texture. With the luxury and richness of science-backed formulas, eight products seek to cleanse, condition, and repair curls, coils, and waves from root to tip. Each product ranges from $30-$52, with the full collection costing $265.
In a post-COVID era, when everyone is still trying to figure out the secret sauce to obtaining a healthy hair routine and regimen that will deliver consistent results, Cécred makes it simple with a step-by-step system. The first collection focuses on the most important aspect of hair: the scalp. Cécred acknowledges the range of damage we do to our hair daily, whether it’s color, combing, chemical, or manipulation, and provides products to help your hair reset. The entire brand and collection focuses on honoring the art of rituals, which means consistent practices done with intention.
After years of research, working with top-notch stylists, and having a mother who is a former hairdresser and salon owner, to say that Beyoncé knows hair is an understatement. She wanted to give her fans products integral to their hair routine and evolution with a silicone-free formula that could be used across any hair type and texture. Her patent-pending Bioactive Keratin Ferment contains “wool-derived keratin, honey, and lactobacillus ferment, that closely matches and replaces depleted proteins in hair. Its molecular weight is small enough to deeply penetrate the cortex to visibly strengthen weak, damaged, or highly manipulated hair.”
The Collection:
- Clarifying Shampoo & Scalp Scrub ($38 USD, 8 oz.)
Like skincare for your scalp. This Clarifying Shampoo & Scalp Scrub combines a balance of exfoliants, fermented purple willow bark, and tea tree oil to remove buildup and residue from your hair and scalp for a game-changing deep clean. - Hydrating Shampoo ($30 USD, 8 oz.)
This luxurious, hyaluronic acid-infused shampoo goes deep on hydration, leaving your hair visibly nourished, manageable, and strong. - Moisturizing Deep Conditioner ($38 USD, 10 oz.)
Bring dehydrated and dull hair back to life. This ultra-rich formula is infused with our African oil blend and shea butter to moisturize, soften, and improve manageability. - Reconstructing Treatment Mask ($42 USD, 10 oz.)
Hair repair in a jar. Powered by our patent-pending Bioactive Keratin Ferment, this treatment is clinically tested to visibly reduce damage, increase strength, and improve shine after one use. - Fermented Rice & Rose Protein Ritual ($52 USD, 4 treatments)
Fermented rice water is long adored in Asian cultures for its hair-strengthening and length-retention benefits, but the fermentation takes days. This ritual begins with a Fermented Rice & Rose Powder that instantly transforms into a water-activated, fortifying hair rinse treatment followed by a luscious Silk Rinse. - Moisture Sealing Lotion ($38 USD, 8 oz.)
This multitasker does it all: seals, smooths, and styles with a light hold. - Nourishing Hair Oil ($44 USD, 1.7 oz)
This blend of 13 oils and plant-based extracts seals in moisture and adds a soft shine—all without silicone. - Ritual Shaking Vessel ($20 USD)
Take haircare to luxe levels with the bespoke vessel to mix our Fermented Rice & Rose Powder with water to create a fortifying hair rinse treatment.
Our Review
The NaturallyCurly team tested and reviewed these products on two different hair textures and is here to discuss performance and results. Each review was based on the individual needs of our hair texture and our normal routine, which meant we used only part of the collection in one sitting for the review.
Desiree, hair texture: 3B/3C
Image Source: @naturallycurly
Can you share your normal routine for a wash and go and what from this collection was an addition/deviation from what you’re used to?
My wash-and-go routine usually consists of a shampoo, deep conditioner, leave-in conditioner, curly cream, gel, or mousse, depending on the humidity, and an oil to finish off.
Since most of my routine focuses on incorporating stylers to maintain hold, definition, and frizz control due to my thick hair, I need a cocktail to help keep these curls together. The collection only has one styler (moisturizing lotion), which I don’t typically use in my hair regimen, but it was different.
What were your initial thoughts on the packaging/product lineup?
The packaging was very clean and simple, featuring many restorative products that can help with hair damage. The bottles were very beautiful and reminded me of something from Egypt, with straight lines and shapes.
How would you describe the scent?
I prefer fairly light scents, so this had a much heavier scent, reminiscent of perfume. It stays in your hair for days, so if you like a fragrant scent, this is great; if not, it may be too overpowering.
What’s your favorite product in the line, and why?
The hydrating shampoo was extremely impressive in terms of slip and moisture. After just one wash, it left my curls defined and shiny. I will keep this product in rotation and use it in my wash-and-go routine.
What was the texture of your hair before/after using the products?
My hair was fairly soft before and after using the products. Noticeably, I had great shine and definition and very fragrant hair that lasted for days.
Editor’s note: Products like the Fermented Rice & Rose Protein Ritual are meant to be used over six weeks to get the full results so I opted not to use these for my wash and go. I do plan to review this product at a later date.
Keturah, hair texture: 3C/4A
Image Source: @naturallycurly
Can you share your normal routine for a silk press and what an addition/deviation from what you’re used to from this collection was?
I normally use Dry Bar’s Liquid Glass collection to blow out my hair. The steps are similar to my normal routine, but I noticed there’s no specific heat protector, which is worrisome for continued use. I did add a little of my own to protect my hair.
What were your initial thoughts on the packaging/product lineup?
I loved the look of the packaging. Its clean lines make it pretty enough to stand out without being an eyesore.
How would you describe the scent?
The scent was earthy. I’m still getting used to smelling it on my hair. Today is day 3, and it’s much lighter but still there.
What’s your favorite product in the line, and why?
I love a good oil! The Nourishing Hair Oil was my favorite. It’s light but gives a good shine.
What was the texture of your hair before/after using the products?
My hair was a little greasy since I was almost two weeks post my last blowout. It was still soft, sleek and shiny. After the products, my hair remained soft but much less sleek and a bit frizzy.
We can’t wait to see how Cécred expands and makes its unique footprint in the haircare market. We send a big applause to the team on this first collection, which is a standout, and we look forward to more products in the future. With Beyoncé at the forefront, they will surely be iconic all on their own.
Have you tried Cécred yet? What are your thoughts and experiences? Let us know in the comments!
