Women with textured hair love options. Some love all natural ingredients and others prioritize fragrance. Despite our differences, we do share similarities. With the over-saturation of natural hair products, perusing the aisle can be overwhelming but not anymore.  In addition to our helpful content and supportive community, NaturallyCurly also carries a wide selection of hair products for all curl patterns. Plus the products are flooded with thorough product reviews. We compiled a list of factors that our bestsellers have in common.


We tend to use a lot of hair product, especially conditioners, so price is a significant factor in our purchases. It is no coincidence that almost all the bestsellers are less than $25. We want products that work but don’t break the bank.

No sulfates, parabens, silicones

Many of the bestsellers on NaturallyCurly take pride in telling you what they do not have. A commonality on the list includes no silicones, sulfates, or parabens. Camille Rose Naturals Sweet Ginger Cleansing Rinse and Darshana Natural Indian Hair Oil are just two examples that explicitly share what their products are absent of.

Derived from natural sources

From shea butter to glycerin to herbal extracts, most of the bestsellers have tapped into nature for their first six ingredients. Creating products that look to nature for hair care needs may be trendy, but the fact they are store favorites shows they are also working. Examples are Oyin Handmade Hairdew and Bobeam Honey and Oats Moisturizing Shampoo Bar.

Moisture is queen

The purpose of several of the products on this list is to add moisture to dry strands. From MopTop Deep Conditioner to Elucence Moisture Benefits Shampoo, the common denominator on the list is boosting hair’s moisture and effectively keep it frizz free.

Cruelty free

Many of the hair products on the bestsellers list take cruelty-free product development seriously. Examples of brands that take this stand seriously are SheaMoisture and Jessicurl.

Glycerin is a popular ingredient across the board

Whether in shampoo, conditioner, deep conditioner, or styler, glycerin is a common ingredient in many of our bestsellers. Glycerin is a humectant and emollient that works well in curly hair. Glycerin draws moisture in, softens, and replenishes skin and hair. Check out Ouidad Superfruit Renewal Clarifying Cream Shampoo, Curl Junkie Beauticurls Strengthening Hair ConditionerEDEN BodyWorks Jojoba Monoi Deep Conditioner, and Dippity-Do Girls With Curls Curl Defining Cream.


It is no secret that the source of hydration is water and the vast majority of bestsellers have it as the very first ingredient. Water-based products are excellent at moisturizing curly hair as they also incorporate natural oils, herbs, and extracts that help do the same. While our weather is cooling, heavier products with more oils and butters may creep up on the list. For now, check out styling favorites Curl Junkie Curls In A Bottle and Ouidad Curl Quencher Moisturizing Styling Gel.

What are your favorites?