WIth all the buzz about keratin treatments, I decided to test out a Brazilian Blowout for myself.
The stylist blows out Michelle's hair.
Then she took out her round brush and went to work with the blow dryer. I have not blown my hair straight in a decade, so it was strange to see myself with straight hair. Once my hair was dry, Felice divided it into four sections and begin using a flat iron to further straighten the hair in 2- to 3-inch sections. It did feel soft and was incredibly shiny. But I didn't like myself with straight hair. It grew by what seemed like two feet.
I was so over the straight-haired look, but it didn't last long anyway. Felice took me back to the shampoo bowl where she rinsed it (no shampoo) and applied the Brazillian Blowout Masque to further seal in the professional formulation. After 60 seconds, she rinsed it again.
Michelle with straightened hair. It looks nice, but we like her better curly!
She offered to blow it out again, but I opted not to. I wanted to make sure my curls were still there. So I diffused my hair and was reassured to see curls. One issue, which is common when people have this done, is they may need a hair cut since the hair is longer. Luckily, curl guru Ethan Shaw was at the ready to give me a quick dry cut.
Initially, it was a little bit of a shock to have such loose curls. But this morning, I enjoyed having a swishy ponytail during my spin class. And there was no frizz after the workout. And after doing my hair myself with my usual routine and products, I liked the added shine and looser curls. My hair is much less frizzy and I haven't had the shrinkage I usually do.
Felice said the process will last approximately 12 weeks, gradually reverting to its original texture.
Will I do it again? Quite possibly, especially as the humidity kicks in and frizz season arrives full force.