Introducing Texture My Way

2013-01-28 10:24:38

Introducing Texture My Way

We caught up with Dwan White, creator of Texture My Way, an affordable new haircare line for naturals who enjoy switching up their style.

Introduce yourself and tell me a little bit about yourself and how you got started in the hair care business. 

My name is Dwan White. My entry into the hair products industry came in 2000 when, as a consumer, I fell in love with a new hair product. After carefully exploring the label, I realized the manufacturer was located right in my city! I sent a short email (with my resume attached) to the President of the company letting him know, as both a consumer and marketing professional, how much I loved the products. That communication led to the President offering me an opportunity to become a consultant to the company.

From there, I began a career as a Product Development consultant in the hair products industry, servicing that company and others, including House of Cheatham. I joined House of Cheatham full-time in 2008, creating new brands and products, specifically for women with textured hair. I'm now the Director of Global Marketing & Product Development at House of Cheatham.

Let’s talk a bit about the line/products. Can you tell me about it, its ingredients etc.? 

We were careful to formulate Texture My Way with a well-balanced blend of natural and synthetic ingredients that are essential to help deliver long-lasting moisture, softness, manageability and shine. The extra virgin olive oil and shea butter in each formula helps to strengthen and soften hair.

A couple of our products do contain small percentages of light weight silicones. We included them because they optimize the formula’s ability to retain moisture. We know that moisture retention is all-important to women with textured hair.  The small amount of silicone included helps the hair to hold on to moisture much longer than it would without it. With our moisturizing products, you don’t have to reapply them throughout the day to get the moisture you need. Each therapy is completely free of sulfates, parabens, mineral oil and petrolatum.

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