Curl-obsessed stylist opens curl salon in Toronto.

Jonathan Torch's fascination with curls began 15 years ago when a client came in with a head of bulky, unmanageable frizz.

The veteran Canadian hairdresser admits that the layered cut he gave her looked terrible. But after that mistep, he made it his mission to figure out how to work with curly hair.

Over the years, he has become a student of everything curly. He has studied how curly hair looks when it's wet and dry, how it shrinks and what makes it frizz. He has discovered the best ways to reduce bulk. He has watched how it changes from season to season. And he has learned that no two people have exactly the same curl types.

Torch even developed his own curly hair care line, Curly Hair Solutions, to address the needs of this special hair type.

'It's the closet thing to sculpting I've found in hair cutting,' he says of working with curls.

Thousands of curly clients later, Torch says he's taking the biggest leap of his career. This month, he'll be closing his Cutting Crew Salon and opening the new 2,000-square-foot Jonathan Torch Curly Hair Institute in the North York area of Toronto. While the Cutting Crew worked with all hair types, the new salon will focus on curly hair.

'I've come to accept that curly hair is my expertise,' Torch says. 'Everybody says I'm taking a big risk by specializing in curls. I believe it's my destiny, and it's what I know and what I do the best. I just love it.'

The Institute also will serve as a training facility for other hairdressers to learn how to work with curly hair. It will have 10 stations, a classroom and a photo studio.

'We'll be able to educate them on all the different options for curly hair -- whether they want to color it or style it different ways,' Torch says. 'That will help hairdressers feel comfortable with curly hair. And that will help people with curly hair everywhere.'

Torch says he doesn't advocate one method of cutting curly hair, but likes to use a combination of techniques, depending on the hair type. For example, he might use the tunnel cut to remove bulk. He has techniques that frame the face without cutting short pieces.

'I like to create openings you can see through, which allow the individual ringlets to frame the face,' Torch says.

He has learned how to teach his clients to to create perfect ringlets with the 'skip curl' technique, which involves taking section of hair, twisting it around the finger and spinning it like a jump rope.

Since Torch believes the right products are essential to maximizing the potential of curly hair, the Institute will have a laboratory where he can develop new products for Curly Hair Solutions, which includes the popular Curl Keeper styling product. Torch says he's currently working on five new products.

Torch says he plans to add a spa to the facility next spring. Torch is confident in his decision to focus on curls. 'You see how it changes lives,' Torch says.


As co-founder of, a website for curly hair she began with her business partner and friend, Gretchen Heber, Michelle Breyer helped create the leading community and resource for people with curly hair. Frustrated by the lack of information on curly hair and the limited products available in the marketplace, the duo launched the site in 1998 with the help of a 14-year-old web designer. When Procter & Gamble called three years later to advertise to the® audience, Breyer knew they had indeed created a force in the industry, providing helpful information and unparalleled expertise for what was then considered a niche market.