Planet, People and Product
Nature is a cycle—of caring, taking and giving back—and producers of natural and organic beauty products share a deep respect for it. They join forces with nature, using its resources while sustaining them. They respect biodiversity, form long-term relationships with the people who actually cultivate the plants. And they follow fair trade practices.
Products with natural ingredients perform better without harmful chemical ingredients that enter the bloodstream by being absorbed through the skin. They also contain fewer irritants and allergens, and are earth friendly causing little to no negative impact on the environment.
Sales of natural and organic beauty products reached $7 billion in 2008 and accounted for $1 billion of growth in the cosmetic market. Sensing a tipping point, smart and responsible companies voluntarily began making safer products and adopted the triple bottom line of not just profit, but also planet and people. The ranks of companies who are adopting these practices are slowly growing with the support of organizations like NATRUE.
NATRUE – True Friends of Natural and Organic Cosmetics
A non-profit organization based in Brussels, NATRUE helps manufacturers maintain standards for natural and organic cosmetics (and their ingredients”> by promoting industry-standard, global certifications for the usage of natural and organic beauty products.
Founded in 2007, NATRUE now represents two-thirds of the European natural and cosmetics market. Brands like Weleda, Dr. Hauschka Skin Care, Kneipp, Logona and Lavera are NATRUE certified. Burts Bees is the first U.S. manufacturer to join.
