Originals by Africa’s Best Shares The Secret Behind Their Powerful Brand

Originals by Africa’s Best is the affordable haircare brand for women and girls of every hair type and texture! Originals by Africa’s Best is formulated with the BEST high-quality natural ingredients including shea butter, olive oil, tea tree oil, aloe, cloves, and more to help promote strong, soft, and healthy hair that makes hair maintenance and styling easy. Today, with a fresh new look Originals by Africa’s Best is a well-loved and reliable brand staple in beauty supply stores across the U.S. with wide distribution in Walmart, Family Dollar, and OriginalsbyAfricasBest.com. We sat down to chat with the team and talk more about health hair, inspiration, and their fantastic ingredients. 

What inspired the name of Originals by Africa’s Best? 

With our recent rebrand we wanted to create a look for our products that is as original as our consumers. You’ll notice that all of our products, including our classic Originals by Africa’s Best Hair Mayonnaise Deep Conditioner, feature the same great formulas, regardless of our new look. Our consumers keep leveling up, and so did we!

How have Black women continued to shape Originals by Africa’s Best? 

Black and brown women have always been the pioneering voices behind Originals by Africa’s Best. From our marketing team to our product developers! We regularly speak to leading hair care professionals in the curly/coily hair care space to make sure we are always aligned with what is best for the girls. We constantly look at the feedback from the black and brown women in our community. Their voices lead the brand inside and out.

Can you share the types of ingredients the brand has chosen to include in your various formulas?

Our expertly formulated products feature the nourishing, rejuvenating, and revitalizing properties of Olive oil, shea butter, castor oil, egg protein, aloe, and clove just to name a few! We could go on all day, but in short, our moisture-enriched formulas are created with natural and safe ingredients to make hair healthier, longer, and stronger.

What was the ideation behind Originals by Africa’s Best?

Originals by Africa’s Best, formerly known as Organics, launched in 2001 as an affordable haircare line for women and girls of every hair type and texture. It was formulated to help women with curly, kinky, coily, and straightened hair with their everyday hair needs. Each product in these collections was chosen to help promote strong, soft, and healthy hair that makes hair maintenance and styling easy.

What are 3 best practices for maintaining healthy hair?

It’s hard to choose a favorite when it comes to our go-to practices for maintaining healthy hair, but here are 3 that we definitely stand by.

1. When using your Originals by Africa’s Best Olive & Shea Deep Conditioner Masque, rinse it out with cool water to lock in the moisture.

2. Finger Detangle. Finger detangling with your favorite conditioner in your hair leads to less breakage and more defined curls!

3. Protect your hair when you sleep! Cover your hair with a satin/silk scarf or bonnet. You can also sleep on a silk/satin pillowcase.

If you want a few more tips, check out the haircare blog on our website!

Originals by Africa’s Best Shares The Secret Behind Their Powerful Brand

What is a hero product that first-time customers should try and why?

When running into first-time consumers we always recommend starting with our Originals by Africa’s Best Hair Mayonnaise Deep Conditioner. This hero product is enriched with Botanical, Herbal Extracts, Vitamins, Egg Protein, and Olive Oil to condition, moisturize, and strengthen damaged or over processed hair.

What can we look forward to from Originals by Africa’s Best in 2023?

In 2023, over at Originals by Africa’s Best, we are so excited to keep providing products with quality ingredients to our diverse, talented, beautiful consumers. Promoting healthy hair all of 2023 is our goal! And we are also beyond excited to connect with our South African consumers, even more, this year!

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Desiree Johnson

Desiree is a passionate writer who loves to advocate for multiracial and diverse audiences in her writing. She enjoys writing and creating content that challenges and inspires people whether that's through a blog or social media management. As a Content Specialist in Austin, Texas she writes marketing content to help people improve their websites. She is passionate about diversity, education, and looks forward to developing compelling content with brands she loves.

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